The Project
With 3 stores and 40 years of experience, “Chicago’s Framing Master” (according to Architectural Digest) has been an amazing client to work for.
Their print design needs have ranged from typical things like ad campaigns, direct mailers, catalogs, brochures, in-store collateral to redesigning the fleet of delivery trucks and a mini cooper.
CLIENT:
Artists Frame Service
INDUSTRY:
Framing
NEEDS:
Print Collateral
and marketing materials
Credits for Artists Frame Service print projects:
Copy: Jamie Eggert & Jay Goltz
Creative Direction: Lora Amigo, Jamie Eggert & Nellie Siegel
Art Direction & Design: Lora Amigo
Photography: Melissa Salvatore | A Little Photo Studio
Direct Mailers
How do you catch a potential customer’s eye with a mailer? How do you stand out from the rest?
If there’s one thing I’ve learned from working with the awesome creative team at Artists Frame Service is that every single detail matters. Every mailer we’ve done takes many brainstorming sessions, scrutinizing everything from the photography to the punctuation, eventually ending up with designs that elevate the brand and communicate our message clearly.
Brochures & Newsletters
I have a thing for editorial layout! These two projects were completely different in content but identical as a challenge: they required a very precise balance between image and text to make them both eye catching and easy to read through.
The Connected By Design newsletter is an ongoing project that intends to share insights, tips and information about all Goltz Group companies (Artists Frame Service, Jayson Home, Bella Moulding and Chicago Art Source). Every issue requires a different design layout, depending on the content.
The Prisma brochure project started as solely adding on pages to an existing brochure but became a full redesign once we started updating photography and better layouts for all the image and information. Check out the full brochure here ->
