The Project
Fotobük is an iOS and Android app + website for the Mexican market. I came on board as a partner and Creative Director, overseeing every single design aspect from conception to completion.
CLIENT:
Fotobük
INDUSTRY:
Online Photo Books
NEEDS:
Branding | UI/UX for app
Website Design | Social Media Marketing
Credits for Fotobük:
Creative Direction & Design: Lora Amigo
Product Photography: Lora Amigo
Logo: Panorama
App Illustrations: Jaque Jours
Animated Promo Video: Adrian Carpintero
iOS & Android App
I had never attempted to design an app prior to coming on board this project. Boy was I in for a challenge! After what felt like millions of wireframes, mood boards, color boards, back and forth with our developers etc, we finally ended up with a beautiful, responsive, easy to use design.
In no way do I consider myself an expert in UI/UX after doing this project, but it definitely opened my eyes to the huge importance of functionality and simplicity when designing for user interaction.
It also made me realize that being a highly organized designer with a very clear vision (and all the mockups) makes developers very happy.
Instagram | Social Media Marketing
One of my favorite parts of the project was planning and designing all of the social posts for the brand. I created a brand tone and overall aesthetic across all our social platforms.
Promo Video
We needed a way to promote our business and attract investors - behold our promo video! I wrote the script, did the voiceovers and made the storyboard in collaboration with the animator, Adrian Carpintero.