The Project
With the opening of its new downtown location, Artists Frame Service wanted to launch an awareness ad campaign in two key placements: Modern Luxury Magazines and two CTA platforms.
CLIENT:
Artists Frame Service
INDUSTRY:
Framing
NEEDS:
Ad Campaign for magazines
and CTA platforms
Credits for Artists Frame Service ad campaign:
Creative Direction: Lora Amigo, Jamie Eggert & Nellie Seigel
Art Direction & Design: Lora Amigo
Copy: Jamie Eggert, Jay Goltz & Nellie Seigel
Photography: Nicholas Gourguechon
Elevating The Brand
Eye Catching & Sophisticated
From concept to completion, this print ad campaign made us think outside the frame. We asked ourselves how to make framing look sophisticated and appeal to interior designers. After countless brainstorming sessions and mood boards, we ended up with this elegant concept that fit seamlessly into both Modern Luxury publications.
CTA Platform Ads
The objective of the CTA ads was to bring awareness to the new store downtown. Strategically placed one block from the store’s location, we adapted the design and messaging, targeting a broader audience.
