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Mexico is without a doubt a culinary paradise where the ancestral meets the modern in a million amazing ways. Its cuisine is filled with unique and complex flavor combinations representing the country’s infinitely rich culture and history that has been kept alive and passed down through generations.
Jacaranda Bakery pays a loving homage to Mexico, trying to encapsulate in a cupcake the essence of one of the most poetic, intricate and beautiful countries in the world.
The branding for the bakery was inspired by Jacarandas, a tree that blooms with beautiful purple flowers during spring and paints Mexico City´s skyline and streets. The overall aesthetic for the project was romantic and delicate yet simple, letting the cupcakes take center stage.